How to Rank on Page 1 of Google

Want to drive traffic to your website but know nothing about SEO? Knowing how SEO works is the key to understanding why it’s vital to your website. 

SEO is short for Search Engine Optimisation, a digital marketing process that improves a website’s ranking and visibility in Google searches. These results show up on what’s known as SERP (Search Engine Results Page).

SEO works when your website has excellent content that is supported by the search engine’s algorithm. The algorithm looks at the title and headings on website pages, keywords, hyperlinked words, and the website’s reputation. Your website’s reputation can be determined by the age and history of your domain and the real-time performance. 

If your website has a consistent record of new content and high-quality links, you’re on the right track.

Why should you care about SEO

Search engines like Google, Bing, and Yahoo want to give the best information to their users. They examine website pages to understand its content. They then show and rank websites that give their users the most relevant and high-quality information.

Some SEO categories you can work on to help drive more organic traffic to your website and improve your search rankings:

Optimising your web pages, content and images.
Getting high authority websites to link back to yours.

If you want to be on the first page of Google or Yahoo, better visibility and ranking of your website relies on correctly done SEO.