SEO + Content Marketing = Online Success

It’s a winning formula. Plain and simple.

Every successful SEO strategy is built around Content Marketing: Your website needs articles, keywords, tagline, substance and most importantly – to be at the top.

It’s all about synergy and yielding improved outputs using the best tools on the market. You could argue that “SEO is the vehicle; Content Marketing is the driver.”

A vehicle without a driver will stay where it’s parked. On the other hand, a driver without a vehicle is just, well, a regular person. That person will surely be able to arrive at an intended destination but will have to put in a whole lot of work by walking or commuting, and it will require more time to get there.

They both work hand-in-hand to ensure you get to where you want to go and arrive at a faster pace.

Let’s get down to the basics, shall we?

SEO: Search Engine Optimisation. Simply put, SEO is the process of improving your site to increase its online search visibility.

When people use to look for products or services related to your business on Google, Bing, and other similar search engines, it ensures that your business is not found on the second page – not a lot of people go there, apparently. You don’t want to be there. Well, that’s why we are here and that’s why we’re having a hearty discussion.

SEO helps you to be on top and to stay on top. Better visibility of your pages in search results will give you better chances to attract prospective and existing customers to your business and will enable you to garner their attention. These are proven facts.

Content Marketing, on the other hand, is a marketing strategy used for the following core purposes and with the following goals:

Attract an audience
Engage an audience
Retain an audience

This is done by creating and sharing relevant articles, videos, podcasts, email newsletters, and other media. This promotes brand awareness, establishes expertise, and ensures that your business is a top preference when customers decide it’s time to buy what you are selling.

Now let’s talk about the Essentials!

1. The appropriate use of Keywords

It’s important to know that using keywords following a strategic approach is essential. Never overcrowd your page with repetitive keywords and try to overoptimise it. SEO and content should work with a harmonious sense of balance. To rank better and boost traffic, embedding target keywords is always essential.

The key to successful Search Engine Marketing (SEM) is the implementation of effective Keyword strategies.

Here are examples of what we normally do:

Doing our Homework:

We research on the top websites and check on competitive keywords that are closely associated to a specific business or industry.

Knowing the competition to level the playing field:

We use a keyword analysis tool – Google’s Keyword Planner, to analyse the most popular keyword volume and what the competition is also using.

Equipping ourselves with existent proper tools:

We use a long-established AdWords database of diverse businesses and industries.

Repetitive keywords do not yield a positive impact on SEO. A reasonable and systematic approach is needed, and the proper usage of main keywords in the title and body section will do wonders.

In short, it is always a win-win situation to follow a logical strategy and not overcrowd the content.

2. Creating and delivering Quality Content

“I like consistency, so don’t introduce me to a vibe you can’t maintain.”

I’m sure you’ve heard of this before. If you haven’t, then we’re happy that you got it here first. We all want consistency. SEO and Content Marketing always requires a hefty amount of consistency.

The goal is to create unique, fresh, out-of-the-box, and creative content because it gets indexed at a rapid-fire rate and it will always rank higher than low-value and repetitive content. Not only does quality content lure your clients and garner their attention, it also helps to solve a particular issue they are facing. Now, that’s double the value.

Here’s the secret:

Write authentic and influential content.
Use important keywords that target visitors.

Yes. That’s the secret. Plain and simple.

These are two of the most important factors wherein Google determines the relevance of a page and ranks its content. Dare to be creative. Brainstorming new ideas and embedding important keywords are the keys to acknowledged content and landing your site in the top spot.

3. Optimizing the User Experience

Your web page should be appealing to the search engine. That’s where technical optimisation steps in.

Technical optimisation ensures that your site has no broken links with any error codes. An error 404 is not good news. Technical optimisation ensures that your website will not be poorly ranked by the search engine. This is vital to the success of an SEO campaign. The technical SEO elements benefit the user experience (UX) and should always be present and working to publicise the content.

An easy approach to content for users is a good sitemap.

Great user experience can be created by using a good title tag. It ensures that the visitor can recognise the information from the page before they actually click on it.

The appropriate tags provide outstanding and superior indexing, and will give you authentic search results. Header tags and title tags will benefit your visitors by organising the content in a user-friendly way. It makes it simple for the search engine to understand.

Well, that’s pretty much it.

Before you go, here’s something you can take with you.

SEO and Content Marketing provide a whole lot of synergy. Content marketing is only successful if it has appropriate SEO. Together, they will yield great outputs that will benefit you and your customers.

We hope you learned something today. We’ll be in touch.

SEO + Content Marketing: The Winning Formula