Small business websites

Small Business SEO

Did you know that SEO drives 1000% more traffic than social media content? Small business SEO is powerful. Your start-up or SME website needs business SEO to attract potential customers and convert them into paying patrons. More importantly, you need local SEO to ensure your website and brand stands out from the offerings of other small business owners in this dynamically growing market.

This article discusses small business SEO, types of SEO your blog posts, website copy & social media content should have, and how to improve SEO. We also take a look at the importance of having an SEO strategy for long term and sustainable business growth.

What is SEO?

SEO or Search Engine Optimisation is the process of making your digital content search-ready. SEO refers to a set of elements that you need to incorporate in your descriptions of products or services, blog posts, web copy and other digital content that can help it become easily findable when people search for content. Local SEO refers to a specific type of small business SEO that is localised to the company’s geography, demography and services. Companies that use local SEO find that their business ranks higher in organic search results than companies that don’t use small business SEO.

Components of SEO

Many businesses believe that search terms are the only components of SEO. But in reality, local SEO involves multiple other components. These include –

SEO brainstorming
  • Target keyword or search term.
  • Domain Name.
  • Meta tags – Title tag, title description, image alt text.
  • Internal links.
  • External links.
  • Buttons & widgets.
  • Page load speed.
  • Social media buttons/links.
  • Content – length & tone.
  • Images, videos and other visual elements.
  • Local business details – address, telephone number, email address.

Why is SEO important?

We now know what constitutes SEO. But why are all these elements so integral to the success of a website? Why is SEO important?

SEO generates a very high volume of traffic on the web

68% of all online experiences – whether purchase oriented or not – start with the search engine. Google alone accounts for 92.96% of the world’s digital traffic. If you want your business information, products and services to be found amidst all this competition, you need to use small business SEO.

SEO improves the quality and trustworthiness of your website

A poorly written and designed website does not evoke prospect interest and trust. The absence of legible content, images and any internal links, for example, will make customers take a website less seriously. The presence of SEO improves the browsing experience and makes the website appear more legitimate. It will also make the website easier and faster to navigate, creating a great first impression.

SEO increases your brand's engagement with prospects

Doing keyword research will help you use the right target keywords in your content. Studies show that top-ranking pages rank in a high search position for up to 1000 other relevant keywords (usually off-shoots of the primary keyword) as well. So, when people search for content using the keywords you’ve used, the chances of your website popping up are very high. This automatically increases the number of times people engage with your website – even if they use different search terms.

website analytics

SEO offers excellent insight into customer/prospect buying behaviour

Many SEO tools like Google Analytics, Bing Webmaster Tools, Ahrefs Keyword Generator etc., analyse a website’s operational performance and traffic/usage metrics. They produce in-depth results about how your site is ranked amongst competitor websites and how much traffic your site receives. You’ll also be able to find out where this traffic is coming from, how frequently they visit your site, what pages they peruse, how long they stay on a page and what actions they perform when on your site. Through this, you’ll be able to modify and offer a unique browsing experience that your website visitors will enjoy. These personalised experiences will help you seamlessly take your clients through their buying journey and ensure that many of them convert.

SEO helps you analyse the algorithm the web operates on

All online platforms and search engines work on an algorithm that determines how websites and content are ranked or suppressed. Experimenting with your SEO components can help you find out what website elements are likely to be pushed up the rank by the algorithm and what you need to use in your content. For example, there has been a greater degree of importance given to visual SEO elements over word-based ones in the last couple of years.

SEO is inexpensive compared to other marketing methods

One of the main roles of small business SEO is online marketing. Local SEO can help get the word out about your business to customers living in your country, state, city and neighbourhood. When compared to other forms of promotion, SEO is very budget-friendly. In fact, you have tools like Google AdWords Keyword Planner and AnswerThePublic, which are free to use to generate keywords and content topics, respectively.

Even if you purchase small business SEO services from an SEO specialist like our team at Net Bloom, you’ll get a variety of SEO services packaged together for an affordable price. Our SEO services are designed to be of great help to start-ups and SMEs on a tight budget.

SEO shows brands new market opportunities

If you’ve searched on Google, you’ll have seen search suggestions come up as you are typing in the search box. You may also have seen the related search section at the bottom of the page. These are great ways to identify opportunities for new product development, service offerings, content ideas etc., that you haven’t tapped into yet. Similarly, the way other websites have done internal & external link building and the type of buttons they’ve used for their site can also give you ideas for website design optimisation.

Top ways to improve your small business SEO game

The fact of the matter is that SEO is here to stay. So, it is important to make sure that you are adept at small business SEO and on par with other businesses online when it comes to SEO. To help you, we’ve made a list of tips that you’ll find very helpful in running SEO campaigns.

Do competitor analysis to learn what they're doing – and do things better

There are SEO tools like Ubersuggest and SEMrush, which help you monitor your competitor’s SEO performance. You can use such tools to learn what your competitors are doing with SEO and improve your own SEO practices to outrank them.

Target audience in doing SEO

Make use of long-tailed keywords

Did you know that 69.7% of search queries typically have 4+ words? Long-tailed keywords mimic the natural language and thus rank higher in search results. Use long-tailed keywords rather than short keywords in your content for higher visibility.

Choose keywords based on user intent

User intent is essential to ensure the right audience finds your page at the right time. When creating content or doing keyword research or link building, make sure you mindfully choose each site element with user intent in mind. This intent could be first-time exploration, active information gathering, brand comparison and purchase.essential

Ensure your site load time is less than 3 seconds

Sites that take longer than 3 seconds to load have a very low browsing rate. It’s best to remove any heavy design elements that may make your website slow.

Write on topics people want to know about

Employ social listening to find out what the world is talking about. Write about topics that are trending currently. Such topics will have a higher click-through rate and a better engagement as well. That will help ensure your product information reaches your prospects successfully.

Use lots of visuals in your content

Video outranks static images, infographics and other types of content in popularity online. In fact, sites with videos rank higher than sites without. So, use videos on your website to get better ranking and visibility in organic search results.

Link out to high DA websites

A high DA site is reputed for its premium quality content and excellent SEO practices, and it typically has a high visitor rate and a far reach as well. Linking back to such high DA sites increases your own website’s authority, and people will take your content more seriously when they see you linking out to reputed sources.

Keep a simple domain name (but purchase multiple variations of the domain name as well)

A simple domain name (e.g., girlshoes.com) is easy to remember, and people are less likely to make mistakes when searching for your site. To prevent domain-related search problems in general, it’s best to purchase alternative spelling & grammar variations of your domain name too. For example, apart from buying girlshoes.com, also purchase girlsshoes.com, girlsshoe.com, shoesforgirls.com etc. That way, your prospect will be redirected to your site no matter what spelling they use.

List your company on Google My Business for improved local search

Google My Business is one of the most powerful local SEO techniques. You can list your business here, and Google optimises it for local SEO searches. That way, you’ll be able to get found by local customers who are likely to convert.

Make your website mobile-compatible

Mobile is the future. Making your website mobile optimised and your SEO, links, social media sharing buttons etc., also mobile compatible, can help with website SEO and improved ranking.

Use the right headers

Use just one H1 and make use of H2, H3, H4 and other headers, along with bullet points, to give structure to your content. A well-defined structure can help your website generate featured snippets from your website, which offers tremendous visibility and reach.

Write meta tags for every post/page

Meta tags like title tag, description and alt text, optimised with the primary keyword, can help your website get found easily. Plus, they make your site very accessible.

Fix any page redirects and errors

Page errors and redirects such as the 100s, 200s, 300s, 400s and 500s series can make your site difficult to navigate and ruin the user experience. Check your site links to make sure they work correctly.

Repurpose your content

Content repurposing is a great way to make your content seem fresh. Plus, they allow you to target multiple audience groups with low-effort content marketing.

Consult an expert to frame your dynamically evolving small business SEO strategy

Finally, get support from qualified SEO specialists who have expertise in crafting and running local SEO campaigns for start-ups and small businesses. At Netbloom, we have worked with multiple companies over the years to run SEO campaigns that help champion their small business online. Contact us for more information.
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