The Essential Guide to Choosing a Web Designer
Web design is the first thing potential customers see when they land on your page. In fact, 97% of individuals polled reported that their buying decision rested on how well-designed the business website was.
So it’s pretty clear that web design experience can make or break your brand. Good, bad, or poorly designed—your customers are going to see it all.
That’s why it is critical to find the right designer to prepare your site. If you’re looking for information on choosing a web designer for your next project, you’ve come to the right place. Here, we share the essential guide to picking the right designer for the job.
Let’s get into it.
Define Your Tech Needs
Depending on the industry you’re in, you’ll either have more advanced tech needs or more basic ones.
For example, are you looking to build an information-based site? This would contain barebones information such as a contact and ‘about us’ page.
Or are you looking for more complex functionalities, focusing on a more customized user experience, cohesive branding, and imagery, and shop and product integrations? You may also want a mobile-friendly website.
You may need someone with more specialized skills in coding or exceptionally talented in user experience or graphic design. Either way, it is essential to understand what you need from your web designer. This way, you can choose the right professional for designing business websites.
Integrate Your Business Needs
Now that you’ve had a good think about your tech needs, it’s time to tackle your business objectives and how your designer can help you achieve them.
Start by considering the role your website plays in driving leads and sales. Do you need to supplement the site with SEO and digital marketing strategies?
In addition, you may need to integrate your business website with other functionalities. Accounting, referral, and sales integrations are common elements you will need a web designer’s help with.
Another essential thing to think about is consistency. Branding is one of the most critical factors for a brand. You will want to ensure your logo matches up with your product labels, which go with your website banner, your social images, and your copywriting style.
It can be tricky to get these integrated and aligned when there isn’t a targeted approach to managing them. Thus, consider referring to an agency that will take care of most of these elements for you.
This way, you can rest assured knowing that your brand and website make sense to consumers.
You Get What You Pay For
If you’re a business owner looking to design the perfect website, there’s probably one thing that’s top of mind: return on investment. Fortunately, good design provides massive ROI, as it can captivate and cultivate audiences into loyal fanbases.
That’s why choosing a skilled web designer and good at what they do is so important. While you may have a set web design budget in mind, it is essential to remember your priority here.
Your priority should be a well-designed UI experience that results in increased traffic, engagement, search engine rankings, and sales. Thus, we suggest going with experienced, reputed, high-quality web designers rather than designers who simply offer the cheapest price point.
You’ll get a better bang for your buck, not to mention a stellar ROI. What more could you ask for!
Key Questions to Ask
Wondering how to choose a web design agency? Well, hiring a web designer is similar to hiring any other professional. There are a few essential questions to ask upfront to ensure you’re setting yourself up for success.
Let’s take a look at the critical questions to ask before making a hiring decision.
Be sure to ask for pricing estimates upfront. Most web designers price their services on a tiered scale. You can then look at different price levels and pick one that suits your needs.
Also, be sure to ask about the cost of add-ons. Some designers will charge additional fees for extra services like adding a blog, setting up a shopping car, or logo design. Be sure to also ask how billing will be carried out.
You will, of course, need to know when delivery timeframes. When can you expect results? Will the project be rolled out in stages or at all at once?
Timeline is critical as you obviously want your website set up as quickly as possible. However, some services like SEO can take longer than expected to see results. Thus, some companies or professionals will offer timeline-based services rather than a set deadline.
Web design is all about collaboration and communication. Who will be your point of contact for the project? And will they be available by email, phone, or socials?
It is essential to know this upfront, as designing your website will require a lot of back and forth between you and the designer.
Choosing a Web Designer Can Make or Break Business Success
When you’re a small business owner, you must pick the right web professional for the job.
Because make no mistake, your website design experience is a strategic move. It can boost sales, bump up your ROI, and generate leads.
Thus, choosing a web designer that is reliable, competent, and highly skilled will be critical.
At Netbloom, we believe in a results-driven approach to web design and SEO services. You’ll be able to reach your target audience, increase your enterprise value, and achieve high conversion rates with our expert services.
Click here to book a free consultation today!