Kind Face

Kind Face aims to be the leading provider of premium wool products within NZ. They are a 100% local company and we approached them to help them with their goal.

We determined that by driving organic traffic to their website, Kind Face would eventually increase their revenue and become the leading provider of premium wool products.

Execution

Setup & Tracking

We made sure that we are tracking their traffic and web user behaviour online to understand them and to help Kind Face come up with informed business decisions in the future. We installed and integrated some plugins as we go to add another layer of engagement on their website.

Setup Google Search ConsoleSetup Google AnalyticsSetup Google Data StudioIntegrate GSC to GASetup Google Tag managerInstalled Web PluginsSocial Media IntegrationOptimise navigation and footerOptimise incoming and outgoing linksOptimise website to mobile and desktop servicesOptimise pop-outsCRO or Conversion Rate OptimisationContent structure and overall content optimisationReadability and more...

User Experience (UX):

We made sure that their website’s Information Architecture (IA) is optimised with the user experience in mind.

SEO Foundation

we made sure their website is optimise for Google and other search engines to increase their organic traffic.

Fix web errors (broken links, keyword cannibalisation, orphan pages, etc)Optimise schema markupOptimise Web Core VitalsMetadataOptimise Open Graph TagsCanonical Tags Set upInternal LinkingContent Ideation and PublishingOptimise Google My Business ProfileLocal Listing SubmissionPR Optimisation and PublishingGuest Blogging

Backlinks Building

we made sure that they are getting backlinks from relevant websites to increase their Domain Authority to increase their organic keyword rankings.