Mains Plumbers

This case study is the success story of a plumbing company in New Zealand that wanted to grow its traffic and conversions. Mains Plumbers approached Matthew Jeffery, the owner of Netbloom, and expressed their interest in working together. The goal is to help them gain more leads and improve their conversion rates and overall visibility.

Before Netbloom, Mains Plumbers’ was slightly invisible in the digital world. Website traffic is meagre, and they had 0 conversions, indicating that their brand is not getting traction and they have no leads and sales.

With Matthew’s experience handling various web platforms as a full-stack developer, there was renewed hope for Mains Plumbers. They gained confidence knowing Netbloom can bring growth to their company.

Execution

Netbloom laid the groundwork for an SEO strategy to scale organic web traffic for the Mains Plumbers website and on improving traffic and conversions. The focus was on the improvement of user experience (UX), specifically in the following areas:

Results

Results yielded were very promising. From the month of April alone, increase in traffic was seen at 28.7% and increase in conversions at 500%. Improvement was carried over to the following month of May. The increase in traffic for the Mains Plumbers website was seen at 30.69% and 700% increase in conversions.

Takeaway

If you’re a local plumbing company, you might want to invest your SEO efforts in UX, local signals, and SEO foundation to replicate our results although not exactly 100% of it. Of course, there is no one size that fits all; you are more than welcome to contact Netbloom for a detailed SEO approach for your business.